February 1, 2023

Tulip Computer Systems

IT News Portal Sri Lanka

Legal regulations for digital marketing in Sri Lanka

digital media sri lanka

Digital marketing is becoming increasingly popular in Sri Lanka and the need for legal regulations is essential in order to ensure that businesses are operating in a fair and ethical manner. The Telecommunications Regulatory Commission of Sri Lanka (TRCSL) is responsible for enforcing the legal regulations for digital marketing. This includes setting standards for how businesses can advertise their products, as well as how they can use customer data. The TRCSL also enforces the Personal Data Protection Act of Sri Lanka which prohibits the misuse of customer data. Additionally, the TRCSL has set rules for the use of cookies, spam, and other online advertising techniques. It is important for businesses to adhere to these regulations in order to ensure that they are operating in a responsible manner and that their customers have access to the information they need.